Tuesday, February 23, 2010 at 10:57 AM | Posted by howard
Announced Monday, the acquisition does not mean Freeverse will give up its funtional independence or branding, says macnn, but the company will be moving toward the free-download format that ngmoco has been cultivating.
The basic model for these companies, along with many iPhone OS developers, will be to give away games for free and have users pay to unlock additional features within the game.
The in-app purchase strategy is also a safety guard for many developers who experience piracy of their software.
Music related applications like Tap Tap Revenge make up for lost download revenue through sales of songs through the application itself.
A company like Shazam, which makes song recognition software, has partnered with the iTunes Store to convert 13% of the songs it identifies into purchases.
ngmoco CEO Neil Young says around 2% of the audience his company will target provides revenue on a given day.
Freeverse, maker of Skee-Ball, the #4 ranked paid app in the App Store, is expected to produce around 20 applications this year, along with a similar number from ngmoco.