Wednesday, December 15, 2010 at 01:49 PM | Posted by LOOPRumors Staff
Imagination Technologies is the company that produces the video chips for the Apple iPhone.
The iPhone already offers the best visual display of any smartphone.
Imagination Tech’s purchase could be an indication that a 3D display on the iPhone will be Apple’s next leap forward in smartphone technology.
TechRadar recently spoke with Imagination Technologies’ PR director, David Harold, who had this to say:
“Well, we don’t want to tip our hand but this acquisition opens up the potential for highly photorealistic imagery to reach new real-time applications and markets, including consumer, not possible previously, via its integration with POWERVR, which is the de facto standard for mobile and embedded graphics.
We have a proven track record of disrupting markets by bringing new and high-end technologies to consumer and embedded products: ray tracing is a key additional technology that traditionally has been regarded as the exclusive domain of specialised markets and non real-time applications. We will change that.”