Thursday, March 25, 2010 at 11:57 AM | Posted by kazouz
As the launch of the iPad in the U.S. approaches, advertisers are making efforts to be featured in the first publications, the Wall Street Journal reports.
Unilever, Toyota Motor, and Fidelity Investments are among the first to have agreed deals at about $200,000 with Time Magazine for a single ad spot in each of the first eight issues of the magazine’s iPad edition.
Several magazine publishers have revealed plans for video and interactive ad functionality.
It is unclear which publications will be available for sale when the iPad launches next week. The Wall Street Journal and the New York Times are thought to be among them as they have been provided with test iPads. Six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs $400,000.
According to the report, The Wall Street Journal plans to charge subscribers $17.99 a month for iPad subscriptions.