Forbes annual study conducted on the world’s most valuable brands places Apple at the top. This is the third year in a row Apple tops the list, with a valuation at $104.3 billion. This figure is 20% higher despite some of the public feeling Apple hasn’t released anything compelling to the market recently. With 33.8 million iPhones sold in the last quarter though, maybe they don’t need to just yet.
It’s impressive Apple’s valuation is up 20% even though it’s stock has dropped 45% since it’s previous high in September of 2012 and it spends less advertising dollars cumulatively. I’m no expert but if you look at the last 10 years below apple has always come back stronger after a sharp decline.