AT&T iPhone 3G subsidy at $325?
Thursday, June 19, 2008 at 05:38 PM | Posted by kazouz
According to a note by financial firm Oppenheimer, AT&T is paying a subsidy of $325 for Apple’s new iPhone 3G. The $199 (8GB) and $299 (16GB) prices would be $524 and $624 without the discount.
The report notes that smartphones typically get a subsidy of about $200. The new phone will be sold at retail for $199 for 8 GB of memory, or $299 for 16 GB.
The higher subsidy rate for the iPhone, he says, “reflects AT&T’s faith in the iPhone’s ability to attract new subs and increase ARPU.” And he also says it has positive implications for Apple, since it effectively results in a playing field that is tilted in their favor. “Rivals must scramble to hit a lower, less profitable price point,” he writes.
The report also notes that AT&T is paying Apple an extra $100 for subscribers signed up in Apple stores, which brings the total commission to $425. Based on this, Apple’s revenue for the iPhone 3G is comparable to that of the first-generation model and the only difference is that now all the payments are coming up front.
Finally, the research note reiterates Oppenheimer’s confidence in the firm’s estimates for iPhone sales of 15.2 million in calendar 2008 and 33.2 million in 2009 and maintains an Outperform rating with a $235 stock price target.
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